Websites for e-commerce & retail
An online store is judged in seconds and abandoned in one. The difference between a store that converts and one that does not is rarely the design — it is the product structure, the speed on mobile, the number of steps in the checkout and whether stock is accurate.
Who this covers
We build for every business in this sector. If yours isn't named below, it almost certainly still fits — ask us.
The problems we fix first
These are the issues we find on almost every e-commerce & retail website we audit.
Customers cannot find the right product
Product architecture built around how people actually search, with filters, variants and categories that make sense to a shopper rather than to your warehouse.
Carts abandoned at checkout
A shorter, distraction-free checkout with only the fields you need, express payment options and error messages written in plain language.
Selling stock you do not have
Inventory kept in step with your warehouse, supplier feed or POS, so the site never oversells.
No repeat purchases
Abandoned-cart flows, post-purchase sequences and subscription options that turn one sale into a customer.
Rankings lost in a replatform
A full 301 redirect map on every migration, so the traffic you already earned survives the switch.
Built specifically for e-commerce & retail
Store architecture
Products, variations, attributes and categories structured so customers find things and you can add stock without a developer.
Payments and shipping
Gateways, zone-based rates, weight and price tiers, free-shipping thresholds and correct tax handling, tested live before launch.
Inventory sync
Connections to your warehouse system, supplier feed, accounting software or point of sale.
Checkout optimisation
Fewer steps, express payment, guest checkout and clear error handling — the highest-leverage page in the whole store.
Subscriptions and bundles
Recurring products, memberships and bundle pricing when your model needs more than a one-off sale.
Retention automation
Abandoned cart, win-back and post-purchase email flows wired in before opening day rather than after.
What this build draws on
WooCommerce Development
WooCommerce stores built end to end — products, payments, shipping, tax and inventory sync.
Explore serviceShopify Store Design
Conversion-focused Shopify stores — design, theme development, migration and CRO.
Explore serviceCustom Website Design
Bespoke, hand-crafted websites designed around your brand — no templates, no lookalikes.
Explore serviceE-commerce & retail ask us this
They suit different businesses. WooCommerce gives full ownership, no per-transaction platform fee and unlimited checkout customisation, but you are responsible for hosting, updates and security. Shopify handles the infrastructure at a monthly cost with a more limited checkout. We build both and will tell you honestly which fits your catalogue, margins and team.
Yes. We move products, variants, customers, order history and reviews between platforms, then build a complete 301 redirect map so your existing search rankings carry over to the new URLs rather than being thrown away.
Yes. We integrate with warehouse systems, supplier feeds, accounting software and point-of-sale tools through their APIs, or through Zapier and Make.com where no direct integration exists.
Yes. Trade and retail price tiers, minimum order quantities, account-only visibility and bulk discounts, either through configuration or custom development where the standard options fall short.
We also build for these
Ready for a website built for e-commerce & retail?
Tell us the areas you serve and the services you offer — we'll map the pages you need and send a fixed quote.
Book my free audit